Social Media and Volunteer Engagement

Jennifer Bennett, Senior Training Manager for VolunteerMatch, presented this webinar for the Get Involved: Powered by Your Library initiative on April 14, 2022:

Volunteer engagement is changing. What do you need to know about social media as a volunteer manager? How can you use social media to promote your volunteer opportunities and recruit volunteers? This webinar will offer an introduction to including social media in your volunteer recruitment and relationship building plans. You'll see examples of Twitter, Facebook and YouTube pages, as well as blogs that other nonprofits have successfully used to draw attention to their organizations and volunteer opportunities. You'll also learn about the social media tools available as part of your VolunteerMatch account that can help you promote your volunteer opportunity on other social networking sites. In this webinar you’ll learn to: ~ Implement social media tools into your volunteer engagement strategy. ~ Craft social media campaigns to communicate with existing and prospective volunteers. ~ Use VolunteerMatch tools to promote your volunteer opportunities on social media.